Overview
For companies wanting local media endorsement. Buyers vetting suppliers look beyond the website — without third-party coverage, self-description carries less weight.
The service covers building a target media and journalist list, establishing relationships, localised press release writing and distribution, interview arrangement and spokesperson training, plus coverage tracking. Releases are rewritten to local news convention rather than translated from a Chinese template.
A crisis communications plan is included: designated spokesperson, boundaries of what may be said, and response timeframes for product quality or compliance challenges.
Highlights
Target media and journalist list with real relationship building
Releases rewritten to local news convention, not translated
Interview arrangement and spokesperson training included
Crisis plan: spokesperson, message boundaries, response timeframes
Specifications
| Scope | Media list, relationships, release writing and distribution, interviews, training, tracking |
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| Releases | Rewritten for local convention, distributed locally |
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| Spokesperson | Interview rehearsal and messaging training |
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| Crisis plan | Spokesperson, message boundaries, response timeframes |
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| Deliverables | Media list, releases, coverage report |
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| Pricing | Per project |
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Final specifications are subject to the formal quotation and contract annex.
Local reference price
| DE | €14,500 |
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| GB | £12,500 |
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| US | $15,500 |
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