Overview
For companies whose logo exists but whose lack of system rules leaves each channel looking different — four colours and three logo variants across website, exhibition, packaging and social media.
The service covers logo rules (clear space, minimum size, misuse), primary and secondary colours with both print and screen values, Latin and CJK typographic pairing, supporting graphics and layout grids.
A VI manual with application examples (business card, letterhead, stand, packaging, social templates) is handed over ready for printers and design vendors. Two rounds of revision are included.
Highlights
Logo rules, colour system for print and screen, typographic pairing
Supporting graphics and layout grids for consistency
VI manual with application examples ready to hand to vendors
Two rounds of design revision
Specifications
| Scope | Logo rules, colour, typography, supporting graphics, grids |
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| Colour output | Print (CMYK + spot) and screen (HEX/RGB) |
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| Typography | Latin and CJK pairing guidance |
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| Deliverables | VI manual plus applications (card, letterhead, stand, packaging, social) |
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| Revisions | Two rounds |
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| Timeline | 3–4 weeks |
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Final specifications are subject to the formal quotation and contract annex.
Local reference price
| AE | AED 50,000 |
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| DE | €11,500 |
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| US | $13,000 |
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