Overview
For companies going abroad under their own brand but unsure whether the name works in the target market. Literal translations of a Chinese brand name often fail: awkward to pronounce, negative in a local dialect, or already registered.
The service covers naming direction, candidate generation, semantic and phonetic screening in the target language, cultural taboo checks and preliminary trademark availability screening. Each candidate carries pronunciation guidance, meaning notes and risk flags.
Five to eight candidates are delivered with a recommended ranking and a pre-screening conclusion before formal filing. Trademark search and registration follow on as a separate engagement.